The Beijing 2008 Olympics glamour presents a unique profit opportunity from advertising for entertainment and media firms worldwide. Poised to benefit from this prospect, the European Union Television Network (EUTV Net) formed a system dynamics (SD) modeling team to carve its ad traffic system during and around the Beijing 2008 Olympics. EUTV Net’s objective is to maximize monetary gains by making its ads play on time, error free and with minimal duplication effort. A seven-sector SD model shows ad traffic system structure and computed scenarios identify the dysfunctional effects of the lack of information systems (IS) integration at EUTV Net. The SD modeling process can help organizations respond to their IS integration problems in order to significantly and sustainably improve their business performance.

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Date created

• 2008 July 20-2008 July 24

Type

• Document

Processing Activity

• Processing documentation available at: https://wiki.albany.edu/display/SCA/Processing+Ingested+Digital+Files

License

• Creative Commons BY-NC-ND Attribution-NonCommercial-NoDerivs 4.0 International

  
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ITEM CONTEXT

Part of

6cbae5a21467df4434abbc87da443217

Scope and Contents

Part of

ce498623f0349395d0a141a0525190a0

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Part of

23d738ba88f8333bc39725f9cb5bd0b8

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Collection

System Dynamic Society Records

Scope and Contents

Collecting area

• This collection is part of the University Archives