Mode, V. Alan, "Applications of System Dynamics to a Nonprofit Research Organization", 1981
ua435
A particularly interesting area for the application of system dynamics methodology is in business management; especially the interplay of quantitative (financial, economic) and qualitative factors (motivation, morale), and the decision-making choices which confront management. When a firm has a product which can be measured in economic terms, the construction of a model can be quite straight-forward. Even in non-quantitative areas such as research and development, models have provided insight into the decision-making process. While these models have been informative from both a system dynamics and management science perspective, the practical application of the results has been too often lacking. For a businessman, simulations and models are academic exercises unless they provide some measure of practical guidance. It was from a basis of requiring that the system dynamics model provide practical decision-making guidance in real-world environments that we have attempted several studies of R&D projects.
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