There are some industries whose strategic innovations are easier and faster to replicate because the products are mostly commodities, one of such industries is the fast-moving consumer goods industry (FMCG). In the fast-moving consumer goods industry, companies face a very difficult, if not almost impossible, task developing a competitive advantage based on differentiation or low cost strategies. The main reason is that competitors match or, even overtake innovations and costs reductions in a very short period. A case study illustrates the competitive dynamics of a market segment of this industry using a behavioral model (Morecroft, Lane, and Viita, 1991). The model captures the management team understanding of the competitive dynamics of the industry.

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Date created

• 2005 July 17-2005 July 21

Type

• Document

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• Processing documentation available at: https://wiki.albany.edu/display/SCA/Processing+Ingested+Digital+Files

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• Creative Commons BY-NC-ND Attribution-NonCommercial-NoDerivs 4.0 International

  
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cc5bb0ac12a5b68b26b1583548898dae

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3c582e6f5cf305ef0030c7471b499022

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Collection

System Dynamic Society Records

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Collecting area

• This collection is part of the University Archives