McKenzie,Merle, "System Dynamics Modeling for Long Range Strategic Planning", 1983
A system dynamics model of a major telecommunications network has been developed to support managers in the function of long range strategic planning. Application of system dynamics to the strategic planning area was found to be, in some respects, quite unique. The article discusses this type of application in the areas of model requirements, sponsorship, scope, development, and review. In the area of requirements, it was found that a system dynamics model developed to support long range strategic planning should be quite broad in scope, must satisfy a potentially large community of planners, yet also must pass the review of tactical planners as well. A baseline-model approach is proposed as an effective way to satisfy these requirements. Guidelines for the modeler are proposed for obtaining sponsorship, for avoiding pitfalls in the model development process, and for interacting with model users and reviewers. The baseline-model approach, coupled with the guidelines, has been found to work quite effectively within one organization to support long range strategic planning.
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