Akkermans, Henk with Jacqueline Bosker, ", "Design Guidelines for Participative Business Modelling", 1994
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This paper describes the evaluations results from an unsuccessful case study. In this case study, system dynamics modeling was used to support the development of an implementation plan for a corporate strategy. Three modeling sessions were conducted with senior management, which were unsuccessful. A detailed analysis of the evaluations interviews with several of the participants had identified the main cause for this failure. These causes turn out to be threefold: Firstly, most of the participants were unwilling to discuss openly this politically sensitive issue, secondly several errors were made in project design and thirdly the scope of the strategic issue is at stake was too broad to tackle effectively within the time frame allotted to the project.