Strohhecker, Juergen, "Modeling the Diffusion of Innovations Based on Individuals Adoption Decisions", 1994
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Innovations are the drive for a company’sgrowth and contribute substantially to its competitiveness in a world offalling economical barriers. New products are to be invented, developed andintroduced into the market if the success and existence of a company are to bepreserved. Therefore it is not astonishing, that the explanation and forecastof the diffusion of innovations in a special market are a subject themanagement is vitally interested in.