The resource-based view of strategy (RBV) seeks to explain why some firms consistently outperform rivals in the same industry by acquiring a unique set of strategic assets (or resources). We suggest firms achieve competitive advantage through ‘cognitive asymmetries’ (differences between dominant managerial mental models) that lead rival management teams to implement distinct resource building strategies. This managerial and cognitive view of competition and rivalry lends itself to investigation through problem structuring methods. We suggest that resource maps, as a problem structuring method, can be used to interpret managerial mental models for strategic decision-making in terms of resource building processes. Through resource maps, we represent the system of asset stocks believed to be most important for driving business performance. We illustrate the framework by comparing and contrasting maps of the system of resources (asset stocks) that best characterise the four leading firms in the UK Commercial Radio Broadcasting Industry.

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Date created

• 2005 July 17-2005 July 21

Type

• Document

Processing Activity

• Processing documentation available at: https://wiki.albany.edu/display/SCA/Processing+Ingested+Digital+Files

License

• Creative Commons BY-NC-ND Attribution-NonCommercial-NoDerivs 4.0 International

  
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ITEM CONTEXT

Part of

cc5bb0ac12a5b68b26b1583548898dae

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Part of

3c582e6f5cf305ef0030c7471b499022

Scope and Contents

Part of

23d738ba88f8333bc39725f9cb5bd0b8

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Collection

System Dynamic Society Records

Scope and Contents

Collecting area

• This collection is part of the University Archives