Otto, Peter with Martin Simon, "Growing Ownership and Instilling Confidence for a Decision Support Approach at the Stakeholder Level", 2005 July 17-2005 July 21
ua435
In a globally operating company, when a country management team base their opposition to the global product marketing strategy on a System Dynamics simulation tool, the model is definitely to support communication across the management layers in a bottom-up way. To reach out to stakeholders and global management at the HQ, neither of them being familiar with the System Dynamics approach, its not sufficient to provide a technically convincing simulation tool. This paper describes a bottom-up model building initiative and its vital educational component. Building the model with the client had to both grow ownership at the country level, overcome "black-box" attitudes and establish a shared understanding for the approach at the stakeholder level in order to structure the discussion about critical issues beyond trailing market dynamics or covering up by fanciful statistics.
Keywords: Black box, Stakeholder, Ownership
This is the whole item.
Date created |
- 2005 July 17-2005 July 21
|
Type |
|
Processing Activity |
|
License |
|
ITEM CONTEXT
Part of
Scope and Contents
Part of
Scope and Contents
Part of
Scope and Contents
Collection
Collecting area |
|