In a globally operating company, when a country management team base their opposition to the global product marketing strategy on a System Dynamics simulation tool, the model is definitely to support communication across the management layers in a bottom-up way. To reach out to stakeholders and global management at the HQ, neither of them being familiar with the System Dynamics approach, it’s not sufficient to provide a technically convincing simulation tool. This paper describes a bottom-up model building initiative and its vital educational component. Building the model with the client had to both grow ownership at the country level, overcome "black-box" attitudes and establish a shared understanding for the approach at the stakeholder level in order to structure the discussion about critical issues beyond trailing market dynamics or covering up by fanciful statistics. Keywords: Black box, Stakeholder, Ownership

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Date created

• 2005 July 17-2005 July 21

Type

• Document

Processing Activity

• Processing documentation available at: https://wiki.albany.edu/display/SCA/Processing+Ingested+Digital+Files

License

• Creative Commons BY-NC-ND Attribution-NonCommercial-NoDerivs 4.0 International

  
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ITEM CONTEXT

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cc5bb0ac12a5b68b26b1583548898dae

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Part of

3c582e6f5cf305ef0030c7471b499022

Scope and Contents

Part of

23d738ba88f8333bc39725f9cb5bd0b8

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Collection

System Dynamic Society Records

Scope and Contents

Collecting area

• This collection is part of the University Archives