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下载PDF文件Deakins, Eric with Graham Winch, "Helping Not-for-Profit Enterprises Become More “Business-Like”: A Learning Organization Approach", 1994
- 1994
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This paper describes the results to date of an investigation into the role of a system dynamics “microworld” model in helping a not-for-profit organization (charity) become more “business-like” in its strategic management, and more able to evaluate impacts and opportunities in its ever more competitive environment. The organization- the local division of a relationship advisory service in the U.K. - in common with most other charities is facing a more turbulent environment with major uncertainties in government grants, greater competition for voluntary donations, and changes in its perceived role. This requires the organization to put much greater emphasis on effective management, but this may be regarded as diverting, and even in conflict with deeply held beliefs, by Board members, paid managers, and counselors and volunteers. This experience to date suggests that the development and utilization of a microworld model of the organization and its environment help its member to envision the full implications of possible strategic developments. These developments include the impact and timing of direct advertising and the offering of contract advisory services to firms concerned that redundancies and other situations may put their employees under the sort of stress that could seriously effect their domestic relationships. This approach clarifies and aids the reconciliation of "business" performance measures like client contributions, cash flow management and training investment with such core concerns as counselor moral and the service provided to it's "clients".
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