Hines, James H. with Dewey W. Johnson, "Launching System Dynamics", 1994
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It is increasingly common for companies to undertake a system dynamics study with the aid of outside consultants. However, it is still uncommon for even large companies to successfully bring system dynamics into the organization as an internal competency. This paper reports on the efforts at Eastman Chemical Company to create an internal capacity in system dynamics. At this point, Eastman has successfully launched system dynamics as an organizational approach to decisions making, and the effort continues to develop rapidly. Eastman managers must yet address issues of sustainability, however the process that resulted in a successful organizational start is of interest in itself and may help other companies seeking competency in system dynamics. This paper describes the launch of system dynamics at Eastman.