Mashayekhi, Ali N., "A Conventional Versus a System Dynamics Approach to Planning", 1994
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In the conventional view, planning is a process in which various goals for the future are set and action programs are formulated to achieve those goals. Future goals and appropriate plans are formulated based on analysis of environment forces and audits of internal conditions or strengthens and weaknesses. Then, plans are implemented to achieve the goals. But, in the System Dynamics view planning is a decisive formulation of policies or decision making riles which will enable the system to evolve from its present state to the desired one. The design of decision making rules is within a framework of feedback and based on consideration of the fact that new conditions will lead to new decisions and actions as the based on consideration of the fact that new condition will lead to new decisions and actions as the system moves towards it's desired states. The implication of these two views in planning is discussed with respect to management of a company within a growing market.