The paper suggests a novel approach to policy design in system dynamics models. The approach is based on optimal control theory to evolve synthetic policy structures and then design realistic policies for the famous production - distribution model of Forrester. New policy sets have been presented for purchase decision rate at retail and distributor sectors and manufacturing decision rate at factory. It is shown that the suggested policy sets show a marked improvement of model behavior over that obtained by Forrester. The approach suggested here will enhance the art of policy design.