Raynolds, Peter A. with Gennie H. Raynolds, "Jog Your Right Brain (JOG): A Case Study in Knowledge Elicitation and Evaluation", 1992
During the process of system dynamics modelling of organizations, policies or problem, R-mode (so called “right brained”) procedures, such as the JOG exercise, seem especially relevant (1) in the early phases, when an elicitation of ideas, variables, considerations and concepts having possible relevance is undertaken, and (2) during any of the modelling phases, when an unbiased evaluation is desired, perhaps in addition to more traditional: “objective” L- Mode assessments. JOG is described, as it was employed with top and middle managers of a small US hotel chain, in developing a preliminary system dynamics model for a new corporate vision.
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