Models of substitution and adoption of consumer durable technologies typically focus on the level of adoption or the level of cumulative sales of the product. Although these variables may be of interest, decisions on market entry and the judgement of future return on investment are linked to the rate of change in adoption level. The percentage change in the current level of adoption, the growth rate, is more relevant, more meaningful and more sensitive a measure of past and future trends than is the level itself. This is an appeal for system modellers and forecasters to focus their attention on growth in studies of technological diffusion.

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Date created

• 1986

Type

• Document

Processing Activity

• Processing documentation available at: https://wiki.albany.edu/display/SCA/Processing+Ingested+Digital+Files

License

• Creative Commons BY-NC-ND Attribution-NonCommercial-NoDerivs 4.0 International

  
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ITEM CONTEXT

Part of

23d738ba88f8333bc39725f9cb5bd0b8

Scope and Contents

Part of

a6ba3d432669bb4e7e5d1d631a535030

Scope and Contents

Part of

8be0def879466bb233ec7ae0e7a56898

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Collection

System Dynamic Society Records

Scope and Contents

Collecting area

• This collection is part of the University Archives