As a consequence of faster time-to-market and shorter product life cycles, companies today introduce new products more frequently. While new products can potentially bring tremendous value, they also pose enormous challenges as companies are most vulnerable during new product transitions. Due to the high stakes of new product transitions, planning and execution cannot be overemphasized. Nevertheless, our discussions with product transition teams suggested that a recurring handicap during transitions was the lack of a formal process to guide managerial decisions. This work develops a process to facilitate decision making during new product transitions. The proposed process analyzes the risks impacting a transition, identifies a set of factors across departments tracking those risks, monitors the evolution of these factors over time, and develops a playbook mapping scenarios of risks and responses. Our studies show that the transition process helps level expectations across the organization, lessens the chance and impact of unanticipated outcomes, and helps synchronize responses among different departments.

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Date created

• 2006 July 23-2006 July 27

Type

• Document

Processing Activity

• Processing documentation available at: https://wiki.albany.edu/display/SCA/Processing+Ingested+Digital+Files

License

• Creative Commons BY-NC-ND Attribution-NonCommercial-NoDerivs 4.0 International

  
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ITEM CONTEXT

Part of

32937c7b43e3e015509bb71fd40d2054

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Part of

23d738ba88f8333bc39725f9cb5bd0b8

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Part of

f9377a3ac7b50b1fca5e04fb6d679ec2

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Collection

System Dynamic Society Records

Scope and Contents

Collecting area

• This collection is part of the University Archives