Barron, Antonio with Silvio Martinez and Jose Maria Lopez, "A Simulation Model for Telecommunications Services Partially Substituting", 1996

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In the S.D. conference (1. 993), was exposed the Mistela, an integrated simulation model applied to a Telecommunications Operator. This described among other questions, the forecast demand equations of traditional services with historical data (monthly, since 01. 1980 to 12. 1992), based on conventional econometric procedures. However, the provision of demand of new services can not be made by this method, and we appealed then to other kind of model. In the new version of Mistela the demand equation of a new service draws a logistic curve, Thus we appeal to Lotka-Volterra models, so of the kind predator- prey, based on the following analogy: The total market is the roof, or the saturation level, and the behaviour of each predator would be connected among them, so the pure logistic would be modified as a function of aggressivity among the services. Such aggressivity depends of the price policy, the relative quality, ...., of the market strategy in short.

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  • 1996
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System Dynamic Society Records

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