Drew, Stephen A. with Peter A. Smith, "Competitive Advantage Through Knowledge Management: A System Dynamics Approach", 1996
The knowledge-based resources that a firm controls and leverages for competitive advantages are increasingly critical to success in the marketplace. However, the nature of these assets and their dynamic systems interactions are still poorly understood. This leads to undervaluation of their competitive worth, and even worse, counter-competitive management of the assets themselves. This presentation describes a system dynamics model, and resulting flight stimulator, which relate human and technical aspects of knowledge management with customer satisfaction and market penetration. The model was based on field-work with knowledge-management practitioners. The generic flight simulator provides decision makers with a low-risk dynamic practice field, where dialog, exploration of mental models, and organizational learning concerning knowledge concerning knowledge management are catalyzed. Although the simulator is not intended for prediction, participants do gain practical insight into important strategic and operational concerns, such as how can one know if a firm is leveraging its knowledge assets to best achieve long-term customer acceptance?
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