Sedhi, Habib with Carmine Bianchi, "A Winery Dynamic Model for "Product Portfolio" Management", 1996
ua435
On behalf of the "product portfolio" analysis through Boston Consulting Group (B.C.G.) approach and System Dynamics methodology analysis of a wine production firm, a dynamic model of a company had been developed. The winery model is designed for different functions of the firm, taking in to account Resource & Production, Economic & Financial and Market subsystems. Even though the model has been focused to evaluate different market strategies in new product launching, it can be used also to support simulating policies concerning different management functions of the firm. The model will be described schematically and a series of simulation results will be presented, particularly in evaluating company policies in new product launching, so to put in evidence how system dynamics could be useful in strategic analysis.