On behalf of the "product portfolio" analysis through Boston Consulting Group (B.C.G.) approach and System Dynamics methodology analysis of a wine production firm, a dynamic model of a company had been developed. The winery model is designed for different functions of the firm, taking in to account Resource & Production, Economic & Financial and Market subsystems. Even though the model has been focused to evaluate different market strategies in new product launching, it can be used also to support simulating policies concerning different management functions of the firm. The model will be described schematically and a series of simulation results will be presented, particularly in evaluating company policies in new product launching, so to put in evidence how system dynamics could be useful in strategic analysis.

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Date created

• 1996

Type

• Document

Processing Activity

• Processing documentation available at: https://wiki.albany.edu/display/SCA/Processing+Ingested+Digital+Files

License

• Creative Commons BY-NC-ND Attribution-NonCommercial-NoDerivs 4.0 International

  
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ITEM CONTEXT

Part of

227da936724c4223c5a64764d3922694

Scope and Contents

Part of

ca4810593b2703dcaa087957ab13af91

Scope and Contents

Part of

23d738ba88f8333bc39725f9cb5bd0b8

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Collection

System Dynamic Society Records

Scope and Contents

Collecting area

• This collection is part of the University Archives