Genta, Peter J. with Neville Sokol, "Applying a System Thinking Approach to Business Process Re-Engineering: A Case Study of a Canadian Oil and Gas Producer", 1993
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This paper describes the work and experience gained by a team using a system thinking approach to developing a microworld to support a of business process re-engineering and corporate-wide reorganization of a Canadian oil and gas producer. The opportunity for this experience arose from an atmosphere of change produced during several years of depressed prices for oil and gas and the consequent need for the players in the industry to downsize. This work is intended to provide managers with strategic management learning laboratory of a newly designed decentralized business unit.