Stoyanova, P . with R. Woodward, M. Elliott, A. O. Moscardini, "Using a System Dynamics Approach as a Tool for Enhanced Company Performance Through Developing the Imagination Models of Managers", 1994
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In today’s highly competitive market, manyorganizations are uncertain of how to structure themselves. For maximumflexibility and effectiveness there is, for most organizations a need toaccommodate change and to introduce innovative methods that will improveefficiency and quality. Managers are required to exhibits much more imaginationthan ever before. This paper uses the system approach to help managers considercorporate performance improvement through developing their imagination model.