Increasing competition in markets, rapid advances in technology and changing organisational styles have contributed to a reduction in product life times and development cycles. The telecommunications industry is becoming very complex with a vast array of products and services, many of which are at least partially substitutable for one another. It is becoming increasingly important to have tools which help companies manage their service portfolio. This paper presents an investigation into product life cycles from perspective of customer choice. A simulation model, based on a system dynamics approach, was developed and the impact on market growth of various influences analysed. Results suggest the model may be used to investigate product life cycles and to evaluate and compare commercial strategies. This modelling activity provides a valuable insight into the potential predictability of product life cycles, the amount a telecommunications service provider may influence a product life cycle and the applicability of system dynamical analyses to an organisation’s commercial strategy

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Date created

• 1995

Type

• Document

Processing Activity

• Processing documentation available at: https://wiki.albany.edu/display/SCA/Processing+Ingested+Digital+Files

License

• Creative Commons BY-NC-ND Attribution-NonCommercial-NoDerivs 4.0 International

  
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ITEM CONTEXT

Part of

12420ec6bd5f758d2b4dea59aabd75a9

Scope and Contents

Part of

23d738ba88f8333bc39725f9cb5bd0b8

Scope and Contents

Part of

b83f2ce2912343b559f967dd985da515

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Collection

System Dynamic Society Records

Scope and Contents

Collecting area

• This collection is part of the University Archives