Stoyanova, P. with A.O. Moscardini, M. Elliott and R. Woodward, "Order and Disorder in Creative Organizations", 1995
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This paper addressed the survival of an organization in the fight for competitive advantage. A simple model of a non-standard successful organization has been build using System Dynamics which requires definitions of terms such as Quality, Momentum and Inertia. The non-linear nature of this model gives rise to complex behavior which is explored and analysed. It is concluded that for a company to survive in an ever changing environment it is crucial that it the changes as early as possible and responds to them adequately.